Dubai, United Arab Emirates- March 20th, 2019-   Beauty World Middle East,  the No.1 international trade fair in the Middle East dedicated to beauty, will this year host 75 French companies - including 32 new exhibitors - thus establishing France as the No. 1 European presence at the fair, and 

No.3 worldwide.  The French pavilion is organized by Business France, the national agency dedicated to the globalization of the French economy, in partnership with Bretagne Commerce International, Cosmed, Dev’up, Cosmetic Valley, Hauts-de-France and Nouvelle Aquitaine, and the sponsorships of Air France and Accor.

Know-how and expertise recognized around the world

The French cosmetics industry confirms its leading position on the international market.  With a turnover of €25 billion, it is the third largest export sector in France, with a 25% share of the global market and a trade surplus of €7.6 billion.  

Made in France innovation - one of the key assets  

French companies are major players in the cosmetics industry and major beauty brands around the world.  Increasingly innovative in R&D, their cutting-edge know-how and their hi-tech care products are recognized for their high reliability and effectiveness.  Their innovative potential has grown continuously over the last 15 years.

A comprehensive ecosystem

The French cosmetics industry, which includes in particular - ingredients suppliers, fragrances, finished cosmetic products, machines and packaging, research laboratories, private label, is characterized by the existence of an ecosystem that offers a complete range of products, with major international groups such as L'Oréal, LVMH or Chanel, and smaller structures:  81% of establishments are microenterprises and SMEs.  The sector has 79,000 establishments in France employing over 170,000 people, and 2 regional competitiveness clusters.

The quality and know-how of companies in the sector are recognized and sought out well beyond the borders of France, particularly in the United Arab Emirates. Business France offers a diversified range of products at the France pavilion in the SS2 international pavilion hall and in the exhibitors’ brochure in the France pavilion 

Within the France pavilion do not miss the FRENCH BUZZ zone, a showcase of quality and innovation, which will host 9 French 'nuggets' that reflect the great vitality of the sector around Cosmed, the 1st network representing SMEs in the French cosmetics sector.