Search DubaiPRNetwork.com

Home >> Fashion

Longchamp X Nendo A “!” Moment Around Le Pliage®

Longchamp X Nendo A “!” Moment Around Le Pliage®

Thursday, April 11, 2019/ Editor -  

Share

Home >> Fashion

April 11, 2019:  When Philippe Cassegrain created Le Pliage® by Longchamp back in 1993, he was inspired by the ancient Japanese art of origami. Now a new collaboration, initiated by the next generation of Longchamp’s founding family, brings the iconic foldable bag full circle, as it is reinterpreted by the Tokyo-based design studio nendo.

Nendo, which was founded in 2002 by Oki Sato, aims to create designs that generate what it calls “!” moments in everyday life. Its philosophy is based on reshaping everyday objects to make us look at them afresh, thus enriching our daily lives and experience. This ethos is clearly demonstrated by its intriguing reinterpretations of Le Pliage®, which reveal this instantly recognizable object in an entirely new light.

While the classic Le Pliage® offers two distinct experiences – one when it is carried as a bag, the other when it is folded away – nendo’s designs introduce a third experience, reimagining the bags as functional, aesthetically pleasing storage objects to be placed around the home.

There are three variations on the theme, all exquisitely simple in shape and sophisticated in execution. The first is a bag which – thanks to a removable, foldable stiffener – transforms not only into a cube that can be used for storage or transport, but also into a sturdy and spacious wide-bottomed holdall. The second is a cone- shaped bag with a single handle by which it can be either carried or hung from a hook or rail. Its leather top – referencing the signature flap of Le Pliage® – opens easily to allow objects to be put in or taken out. The third is a circular bag inspired by traditional furoshiki folding cloths, which were widely used in Japan to carry objects before the popularization of Western-style bags. Like the furoshiki, it adapts to whatever it carries, resulting in total flexibility of function.

“What I appreciated about nendo was their absolute respect for the codes of Le Pliage®,” enthuses Longchamp Creative Director Sophie Delafontaine. “They wanted to retain the DNA of the original product – the nylon, the Russian leather, the flap and the foldability, but with an entirely new twist.”
 
The cone and circle bags come in two sizes, and the cube bag in three, in a palette of six shades which Sophie Delafontaine describes as “coloured neutrals”. Options including pale grey, dark blue, mustard and burgundy, with white or black trim, strike an elegant balance between nendo’s predominantly monochrome aesthetic and the paint-box brights of Le Pliage®. The cone bag is also available as a limited edition in supple black lambskin, which nods to the classic Le Pliage® Cuir.

For Longchamp CEO Jean Cassegrain, the collaboration between nendo and Longchamp was a natural one. “Oki Sato and his team create “!” moments by focusing on the essential and eschewing artifice,” he says. “Similarly, Le Pliage® is an iconic product with great simplicity of form. We therefore thought it would be very stimulating to ask nendo to envision a new interpretation. The result is perfectly precise, and this collaboration will stand as a landmark for the House.”


Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Compact, yet spacious, Kia Pegas sedan to be sold in the UAE for the first time

Nursery to go paperless for a week as a mark of respect to the burning Amazon

Eolisair to exhibit at The Hotel Show as part of Design and Hospitality Week

Sahara Centre rewards winners of its MAKE ROOM FOR ELEGANCE Campaign

UOBD's 2nd academic year welcomes new students and adds majors

Salam Air launches Four weekly flights from Abu Dhabi to Muscat

Tag Heuer Launches Limited Edition Green Aquaracer in the Kingdom of Saudi Arabi ...

Al Qemzi Sets Early Pace in Portugal

GEMS Wellington International School rewards outstanding students at the Scholar ...

Pogacar Wins His Third Stage and Rides Onto the Podium in the General Classifica ...

MoHAP Organizes in Cooperation with Majid Al Futtaim an Awareness Campaign on th ...

“5G and digital transformation in the Energy Sector will bring immense opportuni ...

IACAD Issues A Book To Estimate Prayer and Fasting Times for the UAE's Internati ...

Admiral AC-One 45 Chronograph Bronze

Expo Sharjah gears up for 47th Watch & Jewellery Middle East Show

GITEX Technology Week and GITEX Future Stars to show how next-gen technologies a ...

UAE investors set to inject US$10 billion into Bangladesh economy

Portuguese Secretary of State for Energy Visits Noor Abu Dhabi Solar Plant

Region's Largest Gas & Oil Technology Showcase and Conference Back for 3rd Year

Materials Handling Middle East racks up 12% visitor turnout for 10th edition