Search DubaiPRNetwork.com

Home >> Banking & Investments

Mashreq raises the bar on premium card payment experience with IDEMIA

Mashreq raises the bar on premium card payment experience with IDEMIA

Tuesday, April 16, 2019/ Editor -  

Share

Home >> Banking & Investments

Mashreq Bank selects IDEMIA’s smart metal cards to  provide an elite experience to its premium customers, becoming the largest issuer of metal cards in the UAE

Dubai, UAE, April 16, 2019:  Mashreq Bank, one of the leading financial institutions in the UAE, boasts a proud tradition of introducing cutting-edge banking products for its customers. It was the first bank to introduce “Portrait”, the UAE’s first “selfie” credit card, which allowed card holders to upload a photo of their choice from their cell phone and receive a customized credit card. 

Driven by its innovative culture, Mashreq was also one of the early adopters of metal cards in the UAE. Leveraging IDEMIA’s smart metal technology, Mashreq introduced personalized metal cards as a premium payment instrument, replacing the Solitaire card, for its high-end customer segment in 2016. 

Mashreq and IDEMIA: a history of leadership 

Powered by IDEMIA’s expertise in design and personalization services, the Mashreq metal bank card serves as a prestigious and unique status symbol for its card holders. This drive to ensure customer excellence has seen Mashreq Bank issue over 15,000 metal cards to its premium customers since its introduction.This is the highest number of metal cards issued by a single bank in the UAE. 

'We are extremely pleased to be working with IDEMIA for our metal card products,” said Pankaj Kundra, Head of Payments at Mashreq Bank. “Throughout our partnership, IDEMIA has supported Mashreq with proven and innovative technology so that we are able to deliver a signature payment experience to our high-end segment to complement the lifestyle of our elite consumer base. “

 “We are proud that our metal card technology has been Mashreq Bank’s preferred choice since 2016,” said Julia Schoonenberg, Senior Vice President (Middle East  & Africa), Financial Institutions, IDEMIA. “This is yet another step that deepens our relationship, which started out in 2011. As a market leader in metal cards, IDEMIA strives to provide our clients with high-quality products that reflect their commitment to high-end customers.”


Previous in Banking & Investments

Next in Banking & Investments


Home >> Banking & Investments Section

Latest Press Release

Tashkeel announces open call for affordable design range Tanween

LG's Groundbreaking Dualcool With Inverter Tech Delivers Performance and Energy ...

Southwest Airlines® Joins NDC Exchange

Emirates Partners with the West Asian Football Federation Championship

du Announces Winners to Conclude IoT & AI Pioneers Competition

Canadian University Dubai partners with hospitality industry players to boost to ...

Sony Introduces New WF-1000XM3 Truly Wireless Headphones with Industry-leading N ...

Al-Futtaim Toyota makes car ownership easier than ever with Toyota Choices

Danube Group Expands into the Healthcare segment

Thought-Evoking Clothing Brand Exhale Releases Limited Edition “Be” Kimono

Dubai Land Department cooperates with Dubai Police to initiate new smart home se ...

Shopping, Dining & Entertainment takes centre stage at Khalidiyah Mall

UAE Team Emirates Takes Two More Top 10 Finishes in Stage 11 at the Tour De Fran ...

Ministry of Health & Prevention Warns of Health Hazards Due to Illegal Slaughter ...

Indian playback singer Amit Kumar to dazzle guests with a vibrant performance at ...

Union Coop Awarded ‘ISO Business Continuity Certificate'

Automation Anywhere Expands into the Middle East with the Opening of Regional He ...

Etisalat unveils new ‘together' emoji to mark World Emoji Day

Empower: District cooling is environmentally-friendly and saves energy

More than 73 thousand patients receive screening and treatment through SEHA's mo ...