Search DubaiPRNetwork.com

Home >> Banking & Investments

Mashreq raises the bar on premium card payment experience with IDEMIA

Mashreq raises the bar on premium card payment experience with IDEMIA

Tuesday, April 16, 2019/ Editor -  

Share

Home >> Banking & Investments

Mashreq Bank selects IDEMIA’s smart metal cards to  provide an elite experience to its premium customers, becoming the largest issuer of metal cards in the UAE

Dubai, UAE, April 16, 2019:  Mashreq Bank, one of the leading financial institutions in the UAE, boasts a proud tradition of introducing cutting-edge banking products for its customers. It was the first bank to introduce “Portrait”, the UAE’s first “selfie” credit card, which allowed card holders to upload a photo of their choice from their cell phone and receive a customized credit card. 

Driven by its innovative culture, Mashreq was also one of the early adopters of metal cards in the UAE. Leveraging IDEMIA’s smart metal technology, Mashreq introduced personalized metal cards as a premium payment instrument, replacing the Solitaire card, for its high-end customer segment in 2016. 

Mashreq and IDEMIA: a history of leadership 

Powered by IDEMIA’s expertise in design and personalization services, the Mashreq metal bank card serves as a prestigious and unique status symbol for its card holders. This drive to ensure customer excellence has seen Mashreq Bank issue over 15,000 metal cards to its premium customers since its introduction.This is the highest number of metal cards issued by a single bank in the UAE. 

'We are extremely pleased to be working with IDEMIA for our metal card products,” said Pankaj Kundra, Head of Payments at Mashreq Bank. “Throughout our partnership, IDEMIA has supported Mashreq with proven and innovative technology so that we are able to deliver a signature payment experience to our high-end segment to complement the lifestyle of our elite consumer base. “

 “We are proud that our metal card technology has been Mashreq Bank’s preferred choice since 2016,” said Julia Schoonenberg, Senior Vice President (Middle East  & Africa), Financial Institutions, IDEMIA. “This is yet another step that deepens our relationship, which started out in 2011. As a market leader in metal cards, IDEMIA strives to provide our clients with high-quality products that reflect their commitment to high-end customers.”


Previous in Banking & Investments

Next in Banking & Investments


Home >> Banking & Investments Section

Latest Press Release

Eid Gifts From The Body Shop

Celebrate EID with Special Offers on HONOR Smartphones

Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Bran ...

DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19

du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling ...

SALAMA Announces AED 13.65 Million Profit for Q1 2020

SITA Steps Up Development of a Self-sovereign Identity for Air Travel

Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the ...

Union Coop Al Barsha – 3 Commercial Center 40% Complete

Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era

Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE

Ralph Lauren: How to master the art of tie-dye. #RLatHome

First Range Rover Made Under Social Distancing Measures Comes Off Jaguar Land R ...

VFS Global Joins Nation's Biggest Community Campaign; Donates to the 10 Million ...

Emirates Sets Industry-leading Safety Standard for Customers Travelling as It Re ...

IATA COVID-19 Middle East and Africa Update Today at 12 PM

Samsung Brings Unparalleled Offers to Tech Enthusiasts This Eid

Introducing the Marks & Spencer Summer Edit

The Heart of Europe Takes Shape as the Ultimate Sustainable Island Tourism Desti ...

Mubadala Supports the Fight Against COVID-19 by Leveraging Its Assets' World-Cla ...