Dubai, 29 May 2019:  The Dubai Camel Racing Club (DCRC), a pioneering and leading sports establishment, has honoured Al Tayer Motors, the UAE’s official Land Rover importer-dealer, for its support to the 2018-19 racing season, particularly the Al Marmoom Heritage Festival for Camels, as a platinum sponsor.

Speaking during the presentation, Abdulla Ahmad Faraj, Director of Marketing, Partnerships & Events said, “The partnership of the Dubai Camel Racing Club and Al Tayer Motors is in line with the company's strategic direction and vision. It’s our objective to enhance the quality of services offered in the major races and events by sharing experiences and using the latest inventions to create effective solutions.

The Dubai Camel Racing Club thanks Al Tayer Motors for its ongoing support of the Marmoom Heritage Festival for the past few years. The company’s continued sponsorship of the UAE’s and the GCC’s first popular sport and as well as the Festival has greatly contributed to its success.”

Al Tayer Motors, together with Land Rover, has been a long-term supporter of camel racing, one of the UAE’s traditional sports, and the DCRC for many years. 

“Supporting local sports and activities in the community where we are present is one way of giving back to society. As one of the leading automobile dealerships in the UAE, Al Tayer Motors has been a long standing sponsor of the DCRC. Event winners are truly excited to get Range Rover vehicles, which have a history of association with the UAE spanning many decades,” said Mona Hassan Sadoun, Vice President – Customer Service and Marketing, Al Tayer Motors. 

Al Tayer Motors has been supporting sporting events in the UAE including horse racing, horse and camel endurance races, Jiu-Jitsu, traditional sports including falconry, hunting, archery, Al Youla, football, tennis, golf and polo among many others.