Search DubaiPRNetwork.com

Home >> Automobile

Red Cross Experts Push New Land Rover Defender Prototype to the Limit in Desert Testing to Celebrate Renewal of 65-year Partnership

Red Cross Experts Push New Land Rover Defender Prototype to the Limit in Desert Testing to Celebrate Renewal of 65-year Partnership

Saturday, August 3, 2019/ Editor -  

Share

Home >> Automobile
● Expert know-how: Land Rover visits the 4x4 experts at the International Federation of Red Cross and Red Crescent Societies (IFRC) global fleet base in Dubai on the next step in the new Defender’s testing programme
● Breadth of capability: New Defender tackles the region’s famous sand dunes and the hairpins of the renowned Jebel Jais highway, which winds its way up the tallest mountain in the UAE 
● Renewed relationship: Land Rover and the IFRC have agreed a new three-year global partnership to focus on disaster preparedness and response initiatives
● Established partners: Land Rover has supported the IFRC since 1954 and is proud to work with the world’s largest humanitarian organisation in its centenary year
 
 
Dubai, United Arab Emirates -  03, August 2019:   The new Land Rover Defender has been put through its paces under the watchful eye of all-terrain experts from the International Federation of Red Cross and Red Crescent Societies (IFRC) in the latest stage of its global testing programme. The prototype vehicle visited the IFRC global fleet base in Dubai, ahead of its public debut later this year.
 
Land Rover engineers demonstrated the vehicle’s breadth of capability to their IFRC counterparts both on and off road, before the IFRC fleet experts took to the wheel to test the vehicle for themselves on the region’s desert sand dunes and the twisty tarmac of Jebel Jais highway, experiencing the assured handling and comfort of the new 4x4 as they wound their way up the tallest mountain in the United Arab Emirates.
 
The test in Dubai coincides with the renewal of Land Rover’s global partnership with the IFRC ¬– a relationship that dates back 65 years, to 1954, when the first specially adapted Land Rover entered service in the region as a mobile dispensary. This year marks the humanitarian organisation’s centenary as it celebrates ‘100 Years of Hope’. Over the next three years, Land Rover will support disaster preparedness and response initiatives in locations including India, Mexico and Australia.
 
Ilir Caushaj, IFRC’s Team Lead for Global Fleets and Logistics, said: “The Red Cross supports millions of people in crisis every year, working in almost every country in the world. We operate in some of the most hard-to-reach places on earth, often working in very difficult terrain, so our teams have to be able to cope with anything. That’s why we’re proud to have partnered with Land Rover since 1954, and to be putting their new Defender to the test, as together they help us reach vulnerable communities in crisis, whoever and wherever in the world they are.”
 
The IFRC fleet experts tested the Defender in soft sand among the rolling dunes of the desert, where the prototype model shrugged off the steep ascents, demanding side slopes and blind crests that characterise off-road driving in the region. With temperatures in excess of 40-degrees, the iconic hairpins of the Jebel Jais highway were the next destination, as the Defender demonstrated its on-road comfort and agile handling, scaling altitudes of nearly 2,000m.
Nick Rogers, Jaguar Land Rover Executive Director Product Engineering, said: “Jaguar Land Rover is proud to support the work of the IFRC. Since 1954 our vehicles have enabled access to remote and vulnerable communities, helping them become more resilient, and we hope the new Defender will maintain this heritage.
 
The dunes of Dubai are the perfect place to confirm that this is the most capable Land Rover ever made. It sits on tyres with an overall diameter of up to 815mm, resulting in a very large contact patch. Coupled with our bespoke traction control system, which monitors and adjusts for a large variety of terrains, this makes the new Defender fantastic on sand and incredibly smooth on road as well.”
 
The test, which gave IFRC fleet experts the opportunity to experience the new Defender ahead of its world premiere, is the latest step in the new Defender’s development programme. So far, prototype models have covered more than 1.2 million kilometres of testing, including a week-long initiative with wildlife conservation charity Tusk, in Kenya, and a dynamic appearance on the famous hill at the Goodwood Festival of Speed.
 
The new Defender will have its world premiere later this year – register your interest at: https://www.landrover-uae.com/en/defender 

Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

Foreo Cements Its Position as One of the 10 Most Popular Beauty Brands on the Pl ...

The Trench Coat and Mac Edit'

Shine On with Flormar's Festive Coffrets

Adoption of district cooling services supports global trends to combat climate c ...

Aquadate Chrono Eberhard & Co. presents the chronograph version of its classic t ...

New artificial intelligence solutions to improve safety in aviation sector

Dubai Customs targets clients with financial services campaign

Freddy's Nakheel Mall Now Open

Dubai resident motors off with brand new Maserati in Nakheel Mall's AED1 million ...

Need a plan for the weekend? Al-Futtaim Toyota has got you sorted with the ‘Toyo ...

Botb - Short Film Fest is Back on Popular Demand

NYU Abu Dhabi researchers explore the long-standing sociocultural connection bet ...

New LG Gram Lineup Proves That Portability, Performance and Battery Life Can Coe ...

Indulge in authentic Indian delicacies at Desi Village Restaurant & Cafe

Renewable energy rises to the top of Middle East's energy agenda

Sohar University Joins Red Hat Academy

Aman Integrated Solutions Lab, first technologically advanced laboratory for tes ...

Love Your Skin Better with Sukin® Skincare

Team Abu Dhabi's Xcat World Champions Aim To Retain Title in Dubai Grand Finale

GEMS Education Holds Entrepreneurship Bootcamp for 500 Students from 20 schools