Dubai, United Arab Emirates -  15, August 2019:   Marks & Spencer is delighted to launch its new kidswear collection for Autumn 2019. Designed with practicality, comfort and innovation in mind, the versatile range includes stylish pieces for children and infants alike. From classic slogan T-shirts to tartan print, everyday denim to cords and easy jersey stripes to animal print – the new collection is perfect for little ones. 

The girls’ collection sees playful twills, denim and washed styled jerseys, as well as a must-have palette of soft khaki, indigos, golden desert sands, nude pink and grey to ensure kids this autumn look as stylish as ever. In addition, with the ‘mini-me’ trend taking the fashion world by storm, Marks & Spencer has launched a selection of coordinating pieces that both mums and daughters can wear alongside each other. After all twinning is winning!

Meanwhile the boys’ collection includes preppy pieces – think heritage classics updated with slim silhouettes, clean shapes and sporty detailing.

Furthermore, parents can shop a wide variety of denim, whether that be jogger pants, relaxed straight leg jeans or loose fit jeans – there is something to suit every child.

Plus, the kidswear collection includes clever innovations such as soft, adjustable waistbands on jeans and trousers to create the perfect fit and provide extra comfort. Marks & Spencer’s anti-bacterial socks and shoes mean kids can also feel cool and odour free all day long – making playtime that little more fun.

In addition, StaySoft™ technology is seen throughout the collection, ensuring apparel such as tops, leggings and shorts stay soft and cosy, wash after wash without compromising on quality. 

This Autumn 2019, Marks & Spencer has everything children need to go into the new season in style.