Search DubaiPRNetwork.com

Dubai and UAE

Sunday, January 12, 2020/ Editor

Home >> Technology, Computers, Appliances, IT

Ericsson ConsumerLab: Ten Hot Consumer Trends 2030 – The Internet of Senses

Home >> Technology, Computers, Appliances, IT
• Early technology adopter consumers expect an Internet of Senses by 2030, enabling a new service economy based on digital sensory experiences
• With the human brain as the user interface, consumers expect devices to respond to thoughts, creating a new interaction paradigm
• Most consumers believe that Internet of Senses’ services will make society more environmentally sustainable
 
Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson (NASDAQ: ERIC) ConsumerLab Hot Consumer Trends report.
 
The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality.
 
Based on comprehensive research, the ConsumerLab Hot Consumer Trends 2030 report represents the expectations and predictions of 46 million early technology adopters.
 
Main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.
 
Dr. Pernilla Jonsson, Head of Ericsson Consumer & IndustryLab and co-author of the report, says: “We’re talking about a shift from current smartphone-based internet connectivity to immersive experiences resulting from our senses being connected. This report explores what that could mean for consumers, with Augmented Reality glasses as the entrance point.  We did not expect the extent to which consumers already envisage vast changes to our daily lives driven by sensory connectivity through Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation.” 
 
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and co-author of the report, says: “We often imagine the future as a linear development from today. But we already need to consider what opportunities and challenges a world where all human senses are digitalized will bring.
 
“For example, it could play a significant role in climate action and carbon footprint reduction. Many activities can be digitalized to reduce their climate impact. You could go to work, go on vacation, and travel the world, all from your home.
 
“Consumers expect concerns about individual privacy in the Internet of Senses to be addressed by the industry. For example, possible public concern that our senses could be manipulated to purchase items or services. People will expect necessary protections and guarantees to be put in place.”
 
The 10 Hot Consumer Trends for 2030 – Internet of Senses are:
 
01. Your brain is the user interface
Fifty-nine percent of consumers believe that we will be able to see map routes on Virtual Reality glasses by simply thinking of a destination.
 
02. Sounds like me
Using a microphone, 67 percent believe they will be able to take on anyone’s voice realistically to fool even family members.
 
03. Any flavor you want
Forty-five percent predict a device for your mouth that digitally enhances anything you eat, so that any food can taste like your favorite treat.
 
04. Digital aroma
Around 6 in 10 expect to be able to digitally visit forests or the countryside, including experiencing all the natural smells of those places.
 
05. Total touch
More than 6 in 10 expect smartphones with screens that convey the shape and texture of the digital icons and buttons they are pressing.
 
06. Merged reality
Virtual Reality game worlds are predicted by 7 in 10 to be indistinguishable from physical reality by 2030.
 
07. Verified as real
“Fake News” could be finished: half of respondents say news reporting services that feature extensive fact checks will be popular by 2030.
 
08. Post-privacy consumers
Half of respondents are “post-privacy consumers”: they expect privacy issues to be fully resolved so they can safely reap the benefits of a data-driven world.
09. Connected sustainability
Internet of senses-based services will make society more environmentally sustainable, according to 6 in 10.
 
10. Sensational services
Forty-five percent of consumers anticipate digital malls allowing them to use all five senses when shopping. 
 
The report insights are based on Ericsson ConsumerLab’s global research activities spanning more than 24 years. It primarily draws on data from an online survey conducted during October 2019 of advanced internet users in 15 cities around the world. They are Bangkok, Delhi, Jakarta, Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Singapore, Stockholm, Sydney and Tokyo.

 

Share


Previous in Technology

Next in Technology


Home >> Technology, Computers, Appliances, IT Section

Latest Press Release

Dubai Sports World Returns for Action-Packed August Edition

The World Between Lines and Symbols: An Interactive Art Workshop at Mohammed Bin Rashid Library

Malls Across Dubai Come Alive This DSS With Non-Stop Entertainment, Unbeatable Prizes, and Endless S ...

Emirates A350 debuts in Dammam

Emirates Post collaborates with Dream Dubai to launch AED100,000 prize campaign to celebrate UAE's Y ...

HBMSU Hosts Strategic Mid-Year Gathering Reinforcing Institutional Alignment and Performance Account ...

ROSHN Group Participates at INNOPROM 2025, Russia's Largest Industrial Trade Fair, to Promote Collab ...

Superman Dives Into Dubai Mall

Integrated resorts set to transform tourism experiences across the Middle East and beyond

dnata Catering & Retail forms strategic partnership in Indonesia

MBRF and UNDP to organise 10th edition of Knowledge Summit

Dubai Judicial Institute's Board of Directors holds its third meeting for 2025

Dubai Culture Wins 'Best AI Governance Framework 2025' at GovTech Innovation Awards

Taiwan Excellence Launches Innovative "Go Healthy with Taiwan" Campaign in the GCC

Uae Pavilion Celebrates Two Million Visitors With A Celebration Of Hope And Shared Dreams

G42 and UAE Team Emirates–XRG launch first global GEN AI-designed helmet and competition

Vacheron constantin presents métiers d'art tribute to the celestial the quest for excellence captur ...

Fred shines with new high jewelry creations: 1936 & soleil d'or sunrise

Tadej Pogačar sprints to second in thrilling stage 2 at the Tour de France

UAE Participates in BRICS Finance Ministers and Central Bank Governors Meeting under Brazil's Presid ...