Search DubaiPRNetwork.com

Home >> Home, Furniture and Interiors

Now at IKEA Dubai you can buy with your time. IKEA's latest innovation converts the time you spent travelling to IKEA into currency.

Now at IKEA Dubai you can buy with your time. IKEA's latest innovation converts the time you spent travelling to IKEA into currency.

Wednesday, February 12, 2020/ Editor -  

Share

Home >> Home, Furniture and Interiors
• With ‘Buy With Your Time’ campaign, the time spent going to IKEA can be used to purchase products across the IKEA collection.
 
 
 
Dubai, UAE, 12 February 2020:   Since IKEA stores around the world tend to be located on the outskirts of the cities, people spend a lot of time travelling to their nearest store, treating it more like a destination in itself. 
 
IKEA takes this brand loyalty seriously and in fact, the motivation for opening Dubai’s second store was so that customers living nearer to Jebel Ali would not have as far to travel for their IKEA shopping experience. 
 
In addition to thanking their customers with a brand new store, IKEA wanted to reward them for all the time and effort they have invested over the years getting to IKEA with a novel way of paying for products. 
 
Called “Buy With Your Time”, IKEA changed their product prices into “time currency” prices based on the average Dubai salary*. It meant that customers were able to buy products with all the time they have spent over the years travelling to IKEA. 
 
Thanks to GOOGLE MAPS TIMELINE, a function that records past routes taken, customers were able to show how many minutes they had spent on previous IKEA journeys. This accumulated time was converted into currency to allow customers to spend it on IKEA products.
 
Before the birth of this campaign, we realised two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city centre. We think it’s only right to reward our customers’ efforts by repaying them for the time spent reaching us. It’s our way of helping the Dubai community make the most of every minute.
 
Through this activation, IKEA demonstrated that to be close to your people, you don’t have to be next to them. By simply adapting to their needs, you can delight, reward and earn their continued loyalty. 

Previous in Home, Furniture and Interiors

Next in Home, Furniture and Interiors


Home >> Home, Furniture and Interiors Section

Latest Press Release

Rainbow Milk is Celebrating Arab Heritage With Major Land Cruiser Competition.

Introducing Rosie Spring 2020 Exclusively at Marks & Spencer

Blue Ocean Global Launches Leather Wallet Brand “Flying Fossil”

Bawadi Mall to Host Once Again the Competition of Epic Cuteness

Aim 2020 to Highlight Need for Innovative Strategies to Address Global Economic ...

Turkish Airlines Increases Its Tourism Focused International Flights

Emirates Post Launches the 49th Universal Postal Union's (UPU) Annual Letter Wri ...

Over 600 Volunteers Required to Help Stage Special Olympics UAE Games

ICSFS Sets a New Standard of Scalability and Proofs Viable Solutions for the Lar ...

Saudi Arabian Military Industries to Showcase Opportunities Within KSA Defence S ...

His Highness Sheikh Humaid Bin Rashid Al Nuaimi Visits Thumbay Medicity

AllSaints Launches ME Sessions Competition to Support Dubai's Emerging Musical T ...

Forrey & Galland Launches a New Concept in Saudi Arabia

The American Eagle Spring 2020 Collection

Riyas Muhammed is the UAE National Award Winner at Sony World Photography Awards ...

The Big Grill Burgers – Latest Addition to Max's All About Chicken Menu

Calling All Mommies to Take a FIKA Break With IKEA

TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & Events ...

Celebrate Mother's Day in Style Parmigiani Fleurier

Bosch Celebrates the Opening of It's Largest Flagship Store in the Middle East