The world’s largest producer of plant-based products showcases new range of 100% dairy free plant-based Flora Plant Cream and Flora Plant Butter at Gulfood 2020

Celebrated Chef Marwan Abi Daoud urges kitchen professionals to proactively explore nutritional benefits of plant-based ingredients

Dubai, 18 February 2020: With an increasing number of regional consumers demanding plant-based food products and a growing class of environmentally aware consumers, Upfield, the world’s largest producer of plant-based products, has unveiled a range of plant-based products and new cooking techniques at Gulfood 2020 which is running from February 16-20 at Dubai World Trade Centre.

The variety of new products highlighted by Upfield at the world's largest annual food and beverage trade exhibition included a new range of 100% dairy free, plant-based Flora Plant Butter, Flora Plant Cream and Flora Portion Packs, along with popular dairy cream alternatives retailed under the brand name Rama Professional 31% Multipurpose, and Rama Professional 15% Cooking.

Flora Frying Solution, Flora Corn Oil, and Greece’s favourite, Altis Olive Oil were also among the range of products unveiled, while the brand also showcased a host of cooking techniques using plant-based ingredients during a number of live demonstrations in the kitchen.

Reinier Weerman, General Manager – North Africa & Middle East, Upfield said: “With the global plant-based F&B market expected to climb sharply in value by 2025 according to figures posted in a Fortune Business Insights report, the Middle East’s role in this growth story would be crucial.
“Through our consistent commitment to innovation in plant-based products, Upfield has been one of the leaders in rethinking food. It is our belief that plant-based ingredients are a key component in providing sustainable and secure sources of food for a growing global population and Gulfood has been an important platform that is helping us amplify our message in this crucial region.” added Weerman.

Complementing the range of cooking demonstrations, Upfield also hosted culinary experts in a series of panel discussions which shed light on the nutritional benefits of incorporating plant-based ingredients into healthier and more sustainable meal choices.

Chef Marwan Abi Daoud said, “It was the need of the hour for chefs to adapt to current food trends that point towards an increasing use of plant-based products, and the entire Upfield product portfolio that is on display here does not compromise on the taste of food in any way.

“The plant-based ingredients not only deliver great taste but also provide ease of use in the kitchen. The food industry demands innovation and through our sessions, we are trying to encourage chefs to rethink ingredients and menus, helping them to stay ahead of the curve and proactively explore the nutritional benefits of plant-based ingredients.”

Upfield has been at the forefront of innovation in plant-based F&B alternatives for a large part of its brands’ rich 149-year history and is renowned the world over for leading plant-based brands like Flora, Stork, I Can’t Believe It’s Not Butter, Rama, Country Crock, Becel, and Blue Band, among others. Upfield first made an appearance at Gulfood 2019 and in 2020 it is targeting engagement with chefs and foodservice operators, aiming to propound the benefits of plant-based F&B solutions and innovative ways to introduce them into cuisines and menus in the region.