Dubai, United Arab Emirates, June 22, 2020:   Gold continues to reaffirm its prominence as an investment, asset and adornment even during the unprecedented situation we continue to face globally. In the wake of rising gold prices, Malabar Gold & Diamonds, one among the largest jewellery retailers globally with a strong retail network of over 250 outlets spread across 10 countries, is providing customers with Gold Rate Protection Scheme, a unique opportunity to buy gold, be it for personal use or as an investment, at the best rates. 

 

Customers can just pay 10% advance for their favorite jewellery and benefit from increasing Gold Rate for 30 days from the date of booking, protecting themselves from the increase in gold rate during this period. If gold rate increases at the time of purchase, customers can avail the booked rate and if it reduces they can still draw mileage of the reduced rate i.e. a customer intending to buy gold worth AED 10,000 just needs to pay AED 1,000 to avail the advance booking offer and in turn get protected from the increasing gold rates. 

 

Another highlight of this campaign is that customers also have an option to pay 100% advance and block the gold rate for 180 days from the date of booking. This offer will be valid until 30th September across all Malabar Gold & Diamonds stores in UAE, Qatar, Bahrain, KSA and Malaysia.

 

“Gold prices typically rise at times of uncertainty as it is considered as the safe haven by investors across the globe. Hence, this scheme has been designed in such a way that our customers are not affected by the increase in gold rates, by providing them with an option to block the rate, by either paying  just 10% or 100% of the value, and get gold rate protection for 30 days and 180 days respectively. The main attractiveness of this campaign is that the customer always gets the benefit of lower gold rate, during purchase”, said Mr. Shamlal Ahamed, MD – International Operations of Malabar Gold & Diamonds. 

 

Gold being a reliable investment is one of the intrinsic reasons for people buying gold jewellery while also serving as an adornment. It is the ease to liquidate the metal for cash without losing much value during these difficult times that further increases its dependability. While all other assets like currency, oil, stock markets, real estate etc. have steeply declined in value, gold has appreciated 30-35% in the last one year.  This consistent performance of gold as an appreciating and moveable asset has led to individuals with excess cash reserves beginning to acquire gold. Being the only investment to offer all these benefits, while also being a prestigious lifestyle article, gold jewellery is expected to attract new buyers in the immediate future.