CDA partners with UNICEF and Ministry of Education to launch 'Safe Summer' virtual campaign
- To help raise awareness about children's safety and the protection of their wellbeing
- Initiative aimed at presenting creative ideas and useful solutions to keep children entertained during summer vacation
July 13, 2020: The Community Development Authority (CDA) in Dubai, in cooperation with the United Nations International Children's Fund (UNICEF) and the Ministry of Education, has revealed the launch of a new initiative called 'Safe Summer,' a creative, virtual campaign that looks to target children, parents and the youth and make them more aware about the importance of child safety and protection, especially from physical and psychological harm. The innovative campaign uses a selection of booklets, short stories, virtual activities and specially developed games to help educate children about their safety and protection while also keeping them entertained during the summer vacation.
According to the CDA, the 'Safe Summer' booklet features informative material such as nutrition and safety guidelines; tips on how to keep your child protected and ways on how to further boost your child's immune system. It also includes articles for parents to read covering important topics like how to ensure the psychological wellbeing of children and promoting positive energy at homes, among others.
Aside from the booklet, the CDA will also be handing out a selection of short stories and coloring books that have been created to educate children about their rights, how to report cases of abuse and how to ask for help and protection.
Ayesha Ahmad Al Marri, Director of Studies & International Cooperation-Human Rights Sector, at CDA said, 'Being asked to stay at home and the growing preference towards distance learning have prompted us to seek alternative solutions that can best suit our target audience--while also making sure that preventive measures like social distancing are properly observed and followed. Children remain the most affected by the coronavirus (COVID-19) pandemic as they are urged to stay indoors--not being allowed to play outdoors and interact with friends. We understand the psychological impact that these orders have made on children today and we remain fully committed in coming up with strategic solutions that can keep them pre-occupied and entertained.'
To ensure that their intended messages will reach a larger audience of parents and their children, the CDA is implementing the campaign in partnership with the Dubai Educational Zone and private schools operating in the emirate. In line with the campaign, the CDA will be distributing informative materials and booklets through the use of smart educational apps. Moreover, awareness messages will be posted and dispatched across sports & community clubs, children centres and people of determination facilities, throughout the summer season.
'The month of July marks the beginning of an unusual summer vacation, which is due to the preventive measures that have been implemented to protect the health and safety of the community, particularly the children. We remain confident that our 'Safe Summer' campaign will keep children entertained--teaching them useful activities to promote their health and protection, especially during these trying times,' concluded Al Marri.
Posted on www.godubai.com on 7/14/2020 @ 9:05:48 AM
ShareHome >> Local News and Government Section
IATA Comments on Misguided Solidarity Levy Proposal
NHRI Organizes Ninth Knowledge Lab on Workers' Rights
Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Prizes This DSS!
RTA Calls on Motorists to Perform Routine Vehicle Checks and Servicing
Dubai Municipality launches ‘Future Talents' programme to train 200 students in future skills
Cigna Healthcare Becomes First Health Partner for UAE Startup Ecosystem Ignyte
FDF hosts dialogue forum to showcase services in Al Khatim
Dubai Open Tennis Academies Championship Concludes with Resounding Success
UAEREP's 12th Rain Enhancement Hub Webinar Session Explores Eco-Friendly Cloud Seeding Technologies
DSS 2025 Unveils AED 20 Million In Prizes With Citywide Raffles and Retail Promotions
Emirates SkyCargo doubles down on providing exceptional customer experience
The Emirates A350 begins regular operations to Muscat
Zoho Strengthens Support for UAE's Tech Sector By Partnering with DART
Dubai Launches Landmark Initiative Further Enabling First-Time Homeownership