United Arab Emirates,  October 10, 2020:  Samsung’s latest lifestyle TVs have been developed to offer heightened elements of elegance and beauty. Unlike conventional TVs, each product of new range blends effortlessly into all surroundings, adding an artistic component and extra dimension never before seen in households through exquisite and incomparable design. Lifestyle and design have emerged as a way of life for today’s consumers, a concept that has brought increased demands for new products that complement the needs of users. 

Through creativity, intuitiveness, and the latest technology innovations, Samsung’s engineers developed three next-generation lifestyle TVs that, while different in their own unique way, provide exactly that on every occasion. Here, we explore why The Sero, The Serif, and The Frame are so special – and provide insight into what entertainment lovers can expect prior to purchase:

The Sero

Specially created for today's new media lifestyle, the Sero marks a big step up in the world of entertainment. This was recently emphasized at Consumer Electronics Show (CES) 2020, with the Sero earning a Best of Innovation award in the Video Displays category. It is the world's first TV designed for viewing mobile content, and its availability provides a unique opportunity to embrace the new normal. The Sero connects with users’ mobile devices to seamlessly display content in portrait or landscape, and features a stylish modern design that stands out in any living space. For the first time, consumers will be saving their favorite mobile moments for the big screen. Innovation makes a head-turning statement with a rotating screen – whether horizontal or vertical. What’s more, the Sero mirrors your phone's display orientation and provides a new way to view mobile content. Users simply need to tap the Sero with their smartphone device to project mobile content to the TV for an optimized mobile view – where everything from Instagram stories to TikTok videos burst into life on the big screen. Meanwhile, the multi-channel speaker of the Sero provides an immersive sound experience. Home entertainment is transformed with the powerful 4.1 channel, 60-watt speakers that produce cutting-edge sounds to deliver a remarkable experience as though viewers are at the center of the action in real-time. And of course, QLED technology boosts viewing experiences in ways that were only imaginative a few years ago. The Sero has a 43” screen size and comes in navy blue. Other notable features include adaptive picture and active voice amplifier (AVA), while additional functions include one remote control and Bluetooth v4.2 with Bluetooth Low Energy. 

The Serif

The futuristic design of the Serif means the TV can be placed anywhere without impacting one’s personal style, immediately enhancing the interiors of the room in which it is placed. Through Samsung’s collaboration with famous industrial designers Ronan and Erwan Bouroullec, the Serif’s unique configuration was made to emulate the letter ‘I.’ This sleek and smooth I-shape design portrays style and beauty from any angle and has been recognized globally for the innovation behind the product. The Serif instantly enhances the appearance of any space, comes with a detachable floor stand to provide absolute portability, and rich imagery is displayed by the equally stunning TV. Through 360 all-round design, the Serif fits flawlessly into any space, whether it be a shelf or a stand. Courtesy of its I-shape, minimalistic lines, and rounded edges, the TV provides an impressive look from any angle and serves as a distinctive decorative piece – adding character and style. The Serif also integrates exquisite product design with QLED technology to ensure the world is portrayed more colorful than ever before thanks to Samsung's Quantum Dot technology, with 100% color volume elevating visual experiences to newfound heights. Every moment is an adventure with images in their most vibrant and authentic form, and nano-sized quantum dots deliver exactly that, whatever the setting. Tap view allows users to stream content straight from their smartphone, easier than ever before. The Serif is available in multiple screen sizes (43”, 49”, 55”), as well as in cloud white and cotton blue.

The Frame

Samsung has utilized expertise and creativity to introduce the Frame. Featuring a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries, this Smart TV delivers superb picture quality when it's on and transforms into a digital art gallery when turned off. Because the TV blends effortlessly into any room surrounding, it is a piece of art by itself that also displays your favorite artworks, from personal favorites to those considered iconic across the world. Ambient Mode+ enhances the overall appeal by acting a chameleon to any unique space. Whether blending seamlessly with the exact color or pattern of the wall, or displaying unique patterns and lighting, The Frame is a stylish and trendy in any environment. From TV to the private art gallery, the transformation begins from its looks. Consumers can customize the bezel by choosing from a range of colors, before activating Art Mode to display iconic pieces from the Art Store. And to add a personal touch, users can access personal photos from their smartphones via My Collection to showcase precious moments for all to see. The no-gap wall-mount allows the Frame to lay flush against the wall, looking as elegant as framed art in museums. QLED technology combines with Samsung's Quantum Dot technology to present picture quality that leaves a lasting impression through the most delicate details. Meanwhile, the studio stand, which comes separately, means consumers can revel in a space that exudes the vibe of a stylish art studio.  The Frame is charcoal black, with bezel colors also optional this year, including beige, brown, black, and white, that are compatible with 2019 models. The Frame is available in three screen sizes –  55”, 65”, and 75”.