Dubai, United Arab Emirates, April 1, 2021: Fusing culture, fashion and music in its own distinctive way, the contemporary, European brand ALLSAINTS is launching a brand-new store in The Dubai Mall. This will be its second location in the UAE, transporting shoppers to the back streets of East London with its gritty, urban aesthetic and range of effortless essentials. 

 

Expect fresh interiors, clean lines and rows of vintage sewing machines as you peruse the sophisticated, minimalistic designs. More than just a British fashion house, ALLSAINTS reconceives the notion of a classic wardrobe and represents a universal attitude. Its leather jackets and biker boots are iconic – having fast become cult-favourites across the globe – and all of its menswear, womenswear, footwear items and accessories invite wearers to be unapologetically themselves.

 

The opening comes just in time for the launch of ALLSAINTS’ Spring collection, ‘Hope Springs Infernal’, and is perfectly aligned as a celebration of new beginnings to offer shoppers space and some much-needed escapism. The edit of loungewear, denim and t-shirts was designed and produced with reduced water waste in mind, demonstrating the brand’s conscious commitment to sustainability and the fashion of tomorrow. 

 

“We are incredibly excited to be adding a new experience and we are committed to our community by creating great moments for everyone, every day. We have adapted and evolved in current times without compromising on our offer.” said Fahed Ghanim, Chief Executive Officer at Majid Al Futtaim Lifestyle. “We want everyone to come and experience the independent spirit of ALLSAINTS, with this new store making room for the creatives, the fashion-forward, the metropolitan and the empowered to come together and create their own unique styles.”

 

Those wishing to visit the space, shop the collection and make a statement can find ALLSAINTS located on the ground floor facing Sephora. So, too, can they discover the brand’s independent spirit online and on its digital e-commerce platform, launching for the first time in the United Arab Emirates very soon.