Consumers seeking customization, modularity, and performance can choose new bespoke refrigerators with pre-orders running until November 20

Dubai, UAE – 14 November 2021:   Samsung Gulf Electronics today announced that UAE consumers can now pre-order the brand’s latest bespoke refrigerator line-up ahead of nationwide availability. Designed for you, by you, the upcoming arrival of these unique appliances will empower people to express their own style and bring dynamic performance to changing households. With changeable color panels, adjustable functions, and modular system, the bespoke refrigerator’s imminent arrival represents the next chapter of audience customization and satisfaction. Consumers have up until November 20, 2021 to place their pre-orders and replenish kitchen interior according to their individual preference and vision. Furthermore, this opportunity comes with an extra incentive: those making pre-orders can avail the Samsung Jet 75 Cordless Vacuum Cleaner worth AED 2,099 along with a 3-year extended warranty. 

“As a consumer-centric brand catering to millions, Samsung understands that modern home appliance customers seek customization, modularity, and performance – a combination which has brought our bespoke refrigerator project to life and will meet widespread expectations,” said Burcin Arabul, Director of Home Appliances at Samsung Gulf Electronics. “Pre-order rollouts have always been well-received by audiences, and this is why we are the honoring tradition once again with the new bespoke refrigerator line-up.” 

The smart homeowner today desires state-of-the-art living – reflected not only in their interior style, but also in their choice of contemporary home appliances. Gone are the days of the conventional white goods machines. Instead, today there is a growing demand for home appliances that blend into the sleek décor and look like fashionable accessories. In the Middle East and North Africa (MENA), the home appliances market is projected to reach USD 8.4 billion in 2023 – USD 1.2 billion higher than in 2020 . This year alone, the UAE segment is also expected to reach USD 349 million, with an annual compound annual growth rate (CAGR) of 14.84% amounting to USD 607 million by 2025 . Customizable appliances are a key factor behind these projections, with Samsung’s new bespoke refrigerator line-up sure to be well-received by local audiences looking for personal empowerment. 

Comprising four different yet equally enticing bespoke refrigerators, the new line-up includes the 4-Door Flex, 1-Door Column, and 2-Door Bottom-Mount Freezer (BMF) models. Consumers can also choose from a variety of attractive color options that resonate with lifestyles, uplift household appeal, and seamless integrate with surroundings. The 4-Door Flex and 2-Door BMF are available in Glam Peach, Glam navy, or Glam white. Alternatively, the 1-Door Colum – which includes the full door freezer and full door fridge – can be selected in Satin sky blue or Satin grey.

The latest 4-Door bespoke refrigerator model comes with signature customizable, interchangeable panels in 5 colors, an all-new Beverage Center including a water dispenser and auto-fill water pitcher, a dual ice maker for two types of ice, and FlexZone for temperature-controlled compartments for any and all storage needs. Alternatively, the 1-Door and 2-Door BMF models boast a column-style, fixed-panel module that switches between fridge and freezer according to your needs, and can be combined with other Column/BMF Bespoke modules to add on more storage space as you require.