Search DubaiPRNetwork.com

Dubai and UAE
Home >> Events, Entertainment & Exhibitions

Leading Booksellers & Distributors: The E-marketing of Books Provides a Host of Expanding Opportunities

Leading Booksellers & Distributors: The E-marketing of Books Provides a Host of Expanding Opportunities

Saturday, October 28, 2023/ Editor -  

Share

Home >> Events, Entertainment & Exhibitions

International Booksellers Conference brings together global industry experts for their second year, offering tools and insights for industry success

Sharjah, May 1, 2023:  During a session titled “Expanding Your Digital Footprint: How UK Booksellers Use Online Platforms to Grow Book Sales,” panellists discussed the importance of creating an online presence and expanding digital footprints to boost book sales. They also highlighted the importance of building a strong community of book lovers and using social media platforms effectively to connect with customers and promote books.

The informative session featured Mark Thornton from “Bookshop.org”, Sara Dennis from “Mostly Books” and “Borzoi Bookshop”, and Jo Coldwell from “Red Lion Books,” and was presented during the first day of the International Booksellers Conference, which is having its second edition at Sharjah Expo Centre, after a successful inaugural event last year. 

Connecting with the world and expanding the bookselling market
Mark Thornton is the Bookshop Partnership Manager for Bookshop.org, an ecommerce platform designed to help physical bookshops. With over 550 independent bookshops on the platform, Thornton is responsible for supporting and promoting them, including running online events to enhance booksellers' sales and digital skills. 

Thornton revealed one of the ways their platform supports the industry saying, “Bookshop.org gives 10% of our sales through non-booksellers to a dedicated ‘shared pool’ which ultimately goes back to independent booksellers, and all sales on the platform are carbon neutral, meeting our sustainable goals.” The platform has won several awards, including Best for the World as a certified B corporation. In the US, the platform has helped independent booksellers earn over $25 million, and in the UK, over £2.8 million. 

The platform is designed to meet the challenge of the long-term trend in online purchases, with 35% of online purchases starting on Google, 25-35% of sales generated through emails and newsletters, and 49% of purchases produced through social media. Advising businesses entering the online world, Thornton stated, 'Be authentic and use original content, be sustainable and offer multiple buying options, and be flexible.”

Connecting with your passion through the power of community
Jo Coldwell, who manages the day-to-day running of the award-winning Red Lion Books, discussed the importance of book clubs and fostering a love of reading within the community. She believes that booksellers should continually adapt in their practices but not forget the reasons they got into the industry. 

Expanding on this, Coldwell stated, 'As booksellers, we need to make decisions about our businesses and practices on a daily basis to keep ahead of an ever-changing world. Having a strong digital footprint ironically gives me the resources and energy to focus on what I truly love, connecting directly with people and providing them with quality reading material.'

Create a distinctive customer experience for your customers
Sara Dennis, the owner of two award-winning independent bookshops 'Mostly Books' and 'Borzoi Bookshop,' stressed the significance of creating a distinctive customer experience and building strong relationships with customers. According to her, 'Each individual bookshop has its unique selling points, atmosphere, and communities.' She also acknowledged the importance of social media and its benefits in reaching new customers and showcasing the personality of the shop. However, she believes that the best way to connect with customers is still through in-person interactions at the physical store.

In response to the pandemic, Sara Dennis emphasised the significance of community support for local bookstores. While online sales have increased, she still observed the strength of the local bookstore community, where customers chose to buy from independent bookstores instead of cheaper online alternatives. She also highlighted their online book club as a means of strengthening their community and providing another interface for customers.
   
The International Booksellers Conference is an impactful initiative by the Sharjah Book Authority and aims to promote and support the book industry in the region by bringing together leading professionals and publishing houses from around the world to share their expertise and knowledge. The conference runs from May 1st to May 2nd at the Expo Centre Sharjah and has already proven to be of great value to all in attendance.


Previous in Events, Entertainment & Exhibitions

Next in Events, Entertainment & Exhibitions


Home >> Events, Entertainment & Exhibitions Section

Latest Press Release

Qatar Airways to Unveil Arabic-Speaking Version of Sama at ATM Dubai 2025

Record growth continues, RAKBANK delivers AED 772M profit before tax despite inc ...

Al-Akhtal Al-Saghir: An Enchanting Evening at Mohammed Bin Rashid Library

Vision Golfe 2025 in Paris to Strengthen France-GCC Partnership under President ...

Registration Opens for the Sixth Edition of the DXB Snow Run at Ski Dubai

Launching the 3rd & Largest Jewellery Store in Musaffah, Abu Dhabi

His Excellency Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Tra ...

Dubai Cares and ruya join forces to revamp Al Manama Private Charity School in A ...

Strong Finish for Fazza Freediving Championship “Al Hayari“

Skywards Everyday partners with EmCan to offer UAE customers more rewards

Voices And Visions: A Group Exhibition Celebrating Arab Women Artists At Khawla ...

Nando's uae taps into health-conscious dining trend with new peri-avo butterfly ...

Santoor maestro Rahul Sharma to headline ‘Swaralaya – Symphony on Strings' in Du ...

Global Village welcomes music sensation Atif Aslam on Main Stage on 27 April

Marking 10 Years of Transformative Collaboration and Innovation with AirportLabs

RTA Signs MoU with Baidu's Apollo Go to Launch Operational Trials of Autonomous ...

RTA Opens Key Bridge Linking Jumeirah Street to Al Mina Street Towards Infinity ...

UAE Team Brings Home Three Silver Medals and Ranks Second Place Worldwide

UAE takes part in Spring Meetings of the World Bank Group and International Mone ...

Hamdan Bin Mohammed Smart University participates in the ‘Education Interface Ex ...