Abu Dhabi Airports appoints Memac Ogilvy as new lead creative agency
Agency will support award-winning airport group in unlocking the full growth potential of Abu Dhabi's tourism and trade industry.
[Dubai, UAE – February 29, 2024] - Memac Ogilvy announced today that it has been selected by Abu Dhabi Airports, the operator of Abu Dhabi’s five commercial airports, as its new strategic and creative agency of record. Memac Ogilvy’s role will encompass strategic and creative responsibilities for the brand’s commercial, free zone businesses, and social media platforms. The focus will be on generating innovative ideas and experiences to further accelerate its leadership position as the operator of one of the world’s fastest-growing airport hubs.
Memac Ogilvy was awarded the business after a competitive pitch process, demonstrating the agency’s proven strength in strategic creativity and effectiveness. This marks an extension of the company’s growing portfolio of Abu Dhabi-based clients and underscores the agency’s shared commitment to promoting the Emirate while remaining the region’s number one creative partner for cultural, social, and economic growth.
Hadi Ballout, Managing Director, Advertising – UAE, Memac Ogilvy, said: “Abu Dhabi Airports’ multibillion-dollar capital development plan has spurred a brand transformation, encompassing a new mission statement and reframed company values. Seeking a strategic partner with strong creative and social integration and the right collaborative spirit, they found a fitting match in Memac Ogilvy.”
Ghassan Maraqa, CEO MENA, Memac Ogilvy, added: “We are honored to be working with this innovative and iconic brand during such a pivotal time. As the gateway to the capital, Abu Dhabi Airports plays a crucial role in the Emirate’s strategic policies for cultural and industrial advancement, reinforcing its global standing.
“This partnership further validates our understanding of and commitment to Abu Dhabi’s Economic Vision and the UAE Government’s development objectives. We have a deep understanding of the region, align closely with the leadership plan for the country’s capital, and are proud to serve an increasing number of clients integral to that vision,” he added.
Abu Dhabi Airports recently celebrated the opening of the innovative Zayed International Airport – Terminal A, one of the world’s fastest growing airport hubs. Other assets in the company’s growing portfolio include Al Ain International Airport, Al Bateen Executive Airport, Sir Bani Yas Island Airport and Delma Island Airport, Abu Dhabi Duty Free and Abu Dhabi Airports Free Zone (ADAFZ).
Home >> Travel, Tourism, Airline and Hotel Section
Egyptair partners with sita to modernize network infrastructure for future growt ...
Ministry of Finance Announces Issuance of Cabinet Decision Expanding the Scope o ...
Al Ain Farms Group Launches as UAE's National Food Champion, Strengthening Local ...
Ferrari 296 speciale debuts in the middle east: driving thrills redefined
AquaChemie Acquires Global Chemical Company to Advance UAE's Manufacturing Visio ...
Dubai becomes home to the World's Largest Visa Application Centre, revolutionisi ...
HE Al Zeyoudi Highlights Role of CEPA Program in UAE's Industrial Growth During ...
Al-Futtaim Lexus Unveils Final Collector's Edition of Iconic 2025 Lexus RC F Cou ...
Brighton College Al Ain Achieves Outstanding Recognition from British Schools Ov ...
RTA Constructs 700-Metre Bridge Connecting Dubai–Al Ain Road to Nad Al Sheba
1276 nationals apply for Dubai Customs' training and scholarship programs
Ministry of Finance Organises Awareness Session in the United Kingdom as Part of ...
Gold (XAU/USD) edges higher amid US credit concerns, but faces resistance
Prepare for the biggest sports event of the week with dubai basketball
Tawoos Group announces its intention to acquire NMC Oman
UAE emphasizes trade as essential to inclusive growth during G20 Trade and Inves ...
Salik Achieves ISO 37001 Certification for Anti-Bribery Management System
The Heat is On: Culinary Creativity to Take Centre Stage During Live Chefs' Tabl ...
Al Masaood Group Takes Part in Make It In The Emirates Forum 2025
Jaguar and yoshirotten unveil immersive installation: 'tokyo future 00'