Building on its record-breaking 2013 edition, Beautyworld Middle East looks set to post even more impressive growth rates in 2014, according to early estimates by organiser, Epoc Messe Frankfurt.

With Middle Eastern economies continuing to clock rapid rates of growth, the countries of this highly beauty-conscious region remain very attractive markets for global beauty industry majors.

Beautyworld Middle East 2014, one of the world’s leading international trade fairs for beauty products, hair, fragrances and wellbeing, is set to bring together an unmatched range of international and regional exhibitors representing a majority of the leading brands. The exhibition provides a platform to bring major players in contact with one of the world’s most exciting marketplaces.

According to leading research analysts Euromonitor International, the Middle East and Africa region is expected to contribute as much as US$7 billion in value to the global beauty market by 2017. Relatively higher spending on beauty products by the countries of the region are the primary drivers of this growth, with Saudi Arabia and the UAE being the leading spenders on beauty and wellbeing from the GCC region.

“While there is no doubt that Beautyworld Middle East serves an ever-growing regional market, the event’s success over the last 18 years has been due to it being able to quickly identify the particular challenges and requirements of the region and present adaptable solutions,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “Going by early numbers, Beautyworld Middle East 2014 looks set to build on the huge success that last year’s event was. We expect to feature an even greater range of innovative new products, market launches and host a wider variety of top international exhibitors,” he added.

Beautyworld Middle East 2013, set new records in terms of both exhibitor participation as well as trade visitor turnout. 1,089 participating exhibitors from as many as 52 different countries made the 2013 edition very widely representative in nature. The exhibition’s success was evident as it saw over 25,000 trade visitors and buyers come through the doors over the show’s three days. This compared favourably to the 2012 edition, which featured 827 exhibitors and approximately 22,200 visitors.

Fragrances, hair care and colour cosmetics are the fastest growing categories in the regional beauty market according to Euromonitor’s study. This was also reflected in trade visitor preferences at Beautyworld Middle East 2013 which saw the largest numbers interested in cosmetics, fragrances and hair care products. Significantly, as many as 80% of the trade visitors were made up of key decision makers.

In addition to the main exhibition which comprises of the following focus groups: Hair, Nails & Accessories, Cosmetics, Skincare & Fragrance, Machinery, Packaging & Raw Material and Professional Equipment & Spa, Beautyworld Middle East 2014 also comprises a wide spectrum of additional features which are very popular with visitors and delegates.

Additional features at Beautyworld Middle East 2014 include: the Beautyworld ME Boutique; Walk of Beauty by Madi International; Nail It! by OPI and Nazih Group; and the Fragrance Station.