Max Factor launches its new WILD collection featuring Wild Mega Volume Mascara for truly untameable girls

February 2014, Dubai, UAE – Be fearless and go wild with extreme new eye looks using Max Factor’s boldest and most vibrant boutique yet: the WILD collection.

This season, Max Factor is challenging Glam Rebels the world over to play and create limitless high-impact looks to ensure they get noticed. Girls, prepare for instant mega volume lashes, techno-bright and taupe eye shades for a fierce look to boost that trendy new outfit. Max Factor WILD will equip you with the creative tools to dial up the drama, paint up your lids, and simply set your own signature IT trends – instantly. The faint hearted need not apply!

Samira Olfat, Max Factor Regional Make-up Artist, comments, “This season is all about extreme, vibrant expressions of colour and the eyes are the perfect canvas for using different textures and techniques to create something bold and unique to you. I’ve always loved experimenting with colours and discovering the next ‘hot new look’ to stay ahead of the crowd. These intense, on trend eye colours combined with the Wild Mega Volume mascara in Max Factor’s new WILD collection are ideal to play and achieve extreme new eye looks no matter what your skill level. Simply show off your attitude!”

THE WILD COLLECTION

Max Factor’s NEW Wild Mega Volume Mascara

Go over the top and build mega volume instantly for an extreme lash look using Max Factor’s NEW Wild Mega Volume Mascara: it’s set to take your lash look to a whole new level! This new mascara innovation from Max Factor instantly blackens and plumps up the look of every lash thanks to its fearless Amplifier brush. It fea-tures hollow, soft bristle fibres that load the formula onto the brush and its hour-glass design is specifically created with a waist of shorter bristles to hold the formu-la, allowing it to be deposited onto the lash base instantly, for super quick volume building. The rounded tip has been engineered with longer bristles, serving as a defining zone - so volume is stretched up and out from root to tip, for a fiercely amplified effect. The result is up to 3x more volume* for high-impact, high-drama ‘look at me’ lashes instantly - day or night.

*vs bare lashes

Max Factor NEW Wild Shadow Pots

It’s not a high impact look without major explosions of high pigment, on-trend colour; Max Factor NEW Wild Shadow Pots are set to add a fierce flash of colour to your lids. Fea-turing shots of high energy hues packed into little pots of bold, vibrant powder, the pal-ette perfectly encapsulates the techno-bright and taupe moods of the Hyper Tropicality trend. Apply one shade on its own for immediate colour intensity in one application or blend two or more together for a high voltage, vibrant eye look that’s sure to get you no-ticed. Alternatively, ultimate Glam Rebels can intensify their look even further by using a wet eye brush to apply the shadow and achieve greater colour saturation that won’t fade.

Max Factor NEW Wild Shadow Pencils

The final instalment of the colourful new WILD line-up is Max Factor’s NEW Shadow Pencils; available in a variety of irresistible, blendable shades. Fea-turing two professional make-up tools in one, these colour-rich gel pencils are perfect for girls who like to unleash their wild side; use as eyeliner to add a simple flash of colour to the waterline in one single stroke, or as an eye shadow to unleash your fierce creativity. Just smudge as desired for an am-plified smoky eye effect. Whatever your choice, they deliver a graphic, hot-to-trot eye look instantly.

Max Factor Global Creative Director, Pat McGrath: “Girls these days are truly excited by colour as they have no fear. It’s all about playing and having fun!”

Max Factor’s WILD Mega Volume Mascara, WILD Shadow Pots and WILD Shadow Pencils are now available across the region.

Max Factor WILD collection is launching with three introductory products:

Max Factor’s NEW Wild Mega Volume Mascara are available in the following shades with an RRP of 35 SAR* in Saudi Arabia and RRP 36 AED* in the UAE

• Black
• Black Waterproof
• Black/Brown

Max Factor NEW Wild Shadow Pots are available in the following shades in Saudi Arabia with an RRP of 34 SAR*

• Ferocious Black 10
• Fierce Pink 40
• Untamed Green 50
• Sapphire Rage 45
• Golden Amazon 20
• Turquoise Fury 30
• Auburn Envy 35
• Brazen Charcoal 60
• Vicious Purple 15
• Savage Rose 25
• Defiant White 65
• Feral Brown 55
• Fervent Ivory 57

Max Factor NEW Wild Shadow Pots are available in the UAE in the following shades with an RRP of 36 AED*

• Ferocious Black 10
• Fierce Pink 40
• Untamed Green 50
• Sapphire Rage 45
• Golden Amazon 20
• Turquoise Fury 30
• Brazen Charcoal 60
• Vicious Purple 15
• Feral Brown 55
• Fervent Ivory 5
• Wicked White 116

Max Factor NEW Wild Shadow Pencils are available in the following shades with an RRP of 38 SAR* in Saudi Arabia and RRP 41 AED* in the UAE

• Savage Silver 25
• Vicious Moss 15
• Ferocious White 30
• Fierce Lime 10
• Untamed Pink 20
• Caramel Rage 5
• Bold Sapphire 35
• Brazen Gold 40
• Blue Ice Fury 45

*Pricing is at the sole discretion of the retailer

Everyone has a wild side. Are you ready to unleash yours?