Dubai, UAE: Bahrain-headquartered travel technology company Sabre Travel Network Middle East (Sabre or STNME) has recently signed an agreement with Akbar Travel on the sidelines of the Arabian Travel Market (ATM) in Dubai, United Arab Emirates. Akbar Travel is one of the leading travel agencies in India which is now rapidly expanding its business across the Middle East.

Akbar Travel is set to implement Sabre’s state-of-the-art technology including online booking engine, real-time data analysis tools that provide rich insights into corporate contracts, tools that automate ticketing, refunds and exchanges, and mid-office solutions in its Middle East business.  Sabre will also provide hands-on training for the team at Akbar Travel to help them become proficient in their day-to-day operations of Sabre’s technology.

In a ceremony celebrating the agreement on the sidelines of the Arabian Travel Market (ATM), Daniel Naoumovitch, CEO Sabre Travel Network Middle East commented: “Akbar Travel is one of the biggest travel agencies in India and are set to become a major player in the region. We are delighted they have chosen Sabre as their technology partner for the Middle East region and hope this collaboration helps Akbar Travel expand and attain their business goals for this region.”

Akbar Travel Chairman & Managing Director Abdul Nazar commented, “The Middle East is a key market for us and hence partnering with a leading global travel technology provider like Sabre, implementing its world class technology translates into better efficiency for our business here. We are positive that this partnership will see us grow from strength to strength and that Sabre will act as a driver in achieving better customer satisfaction, higher business volumes and help in attaining our business targets for this region.”

Travel agencies across the Middle East region use Sabre's wide range of technology solutions to maximize their offering to customers. STNME has 23 offices in 13 countries in the Middle East and the Levant – in addition to 15 training centers across the region.

Akbar Travels of India is the largest Travel Agency in India. It launched its first overseas branch office in Sharjah, UAE in 2006. Regionally Akbar Travels runs 17 well-equipped offices in the UAE in addition to Saudi Arabia, Kuwait and soon to launch in Bahrain. Globally, Akbar Travels expanded its horizon to cover Malaysia, Singapore and the USA.