First collection includes collaboration with royal milliner Rachel Trevor-Morgan

DUBAI, UAE – JANUARY 21, 2015: Elegant British occasionwear brand Jacques Vert is pleased to announce its expansion into the Middle East with the launch of its first concession, opening in Debenhams, Mirdif City Centre, Dubai on February 19, 2015. A further concession within Debenhams, The Avenues Mall, Kuwait, is due to open on February 24, 2015.

Synonymous with sophistication and glamour, Jacques Vert’s timeless, classic designs are tailored for the discerning lady who seeks both style and comfort for her important social dates. From longline jackets to chic dresses, the collection is crafted using luxurious hand painted fabrics and specially developed material blends, designed to look crisp even after all day wear.

To celebrate the brand’s first step into the Middle East, HRH The Queen’s milliner Rachel Trevor-Morgan, who collaborates with Jacques Vert on a collection of headwear, will attend the in-store launch event to meet and mingle with consumers on February 19. As one of the UK’s leading milliners, Trevor-Morgan has become the milliner of choice to Her Majesty The Queen of England, along with other members of the royal family including Kate Middleton. Customers eager to find the perfect race day hat or fascinator can pull on Trevor-Morgan’s expert knowledge just in time for the start of Dubai’s polo season and the prestigious Dubai World Cup. 

Alongside this exciting event, Jacques Vert will offer an exclusive promotion, giving away a limited-edition necklace worth AED200 for the first 100 customer purchases. Located within the ground floor women’s wear department, the concession within Debenhams Mirdif City Centre will showcase the brand’s inspiring collection of outerwear, occasionwear and coordinating accessories.

“We are thrilled about our upcoming expansion into the Middle East and bringing our occasion wear to a new customer base,” said Mark Aldridge, Group Marketing Director of the Jacques Vert Group. “We see Dubai as the perfect starting point to enter into the market and with our Kuwait concession launching soon after, we are very excited for the opportunities ahead.”

Jacques Vert’s Spring/Summer 2015 collection includes versatile separates and dresses in luxurious fabrics such as lavish laces, easy-care crepes, chiffons and satins in a range of sizes from UK 8-24. The collection also includes an extensive selection of coordinating accessories from hats, fascinators and headbands as well as matching footwear in a range of styles from sling-backs to peep toes, making Jacques Vert the one-stop destination for your top-to-toe special occasion outfit needs.