• The boutique will feature its extensive range of beauty and grooming products for men and women as well as home appliances
• Catering to demand, MBAL to open more stores in the UAE

Dubai, UAE – June 5, 2016:  Braun (part of P&G Group), the leading provider of high performance beauty and grooming products for men and women, today announced the opening of their first independent high-end boutique in Dubai. 

The New Store LLC (a Mustafa bin Abdullatif Holding LLC company) has been the exclusive partner in UAE for Braun’s Lifestyle range for almost 60 years. The 3,000 square foot store, located at Jumeirah beach road will feature all of Braun’s high-end products. In addition, the boutique will offer first-of-its-kind experience kiosks - allowing visitors to experience Braun’s products and service through live demonstrations / workshops as well as get the best of beauty trends from the studios’ in-house experts.

The recently inaugurated Braun Lifestyle Boutique will further enhance Braun’s premium market position in the UAE; allowing the company to continue introducing more innovative value-based offerings to the UAE market.  

“Braun and P&G are already household names in the UAE, as customers are always looking out for the highest quality. This is a testament to the value and positioning that these brands have to offer,” said Mostafa Eshaq, Executive Director, The New Store LLC. “We are very excited about this new collaboration with them to bring the best of beauty and grooming care for the UAE residents. We are confident that this is the start of what we foresee as a long standing cooperation.”